Thought leadership

...So said Lee Iacocoa, American businessman.

By Edward Haigh

We like PwC’s 10 minute series. We like it for the way it combines brevity with substance and we like it for the implicit contract it makes with the reader: give us ten minutes of your precious time and we’ll make it worth your while.

When I was at university I was lucky enough to be tutored by a world famous historian, who will not have realised at the time that he was teaching me important lessons about consulting firms’ thought leadership (not that I realised either). My tutor was known for saying a particular phrase, which I now find myself employing on a regular basis.