Tuesday 21st Jan, 2014
By Fiona Czerniawska We were wrong.
Monday 15th Jul, 2013
The idea that what a consulting firm thinks might be a greater influence on clients than what is has actually done might seem like a preposterous one, but that's one of the more striking findings of our research over the last few months.
Thursday 7th Feb, 2013
“If a consulting firm hasn’t written about it, we assume it doesn’t know anything about it.” That off-the-cuff comment which we recently heard from a major buyer of consulting services is, in a nutshell, the thought leadership story of 2013.
Thursday 17th Jan, 2013
Do you sometimes struggle to remember what you read on page 2 of a polished report despite having only made it as far as page 4? Yet you can still remember that Jane Smith, who you last saw with her school tie knotted around her head celebrating the end of fifth year, was going out for a curry on Friday night – a fact you read on her Facebook post?
Tuesday 27th Nov, 2012
All our research shows that thought leadership is more important – and more prevalent – than ever. 30% of organisations, we recently heard, now use thought leadership as one of the criteria for deciding which firms to invite to tender for their preferred supplier lists; clients tell us it’s one of the most effective ways in which a consulting firm can market itself. So now seems like an opportune moment to slay a few thought leadership-related sacred cows.
Sunday 4th Nov, 2012
A number of years ago I had a meeting with some teenagers. They were bright people: so bright, in fact, that they'd taken the company they set up as part of the Young Enterprise scheme (a charity which encourages young people in the UK to get involved in business by setting up their own, in school) and turned it into a real-world operation.
Tuesday 30th Oct, 2012
By Fiona Czerniawska Is powder best kept dry? Should you hide your family silver in case your clients steal it?
Friday 26th Oct, 2012
Friday 12th November, 2010. It's been a long day. My presentation went well enough, but it's a tough gig telling the marketing managers of some of the world's most celebrated consulting firms that their marketing isn’t working, especially when you're a slightly airy Englishman and they're a bunch of hard-nosed New Yorkers who've been in the business a lot longer than you. There were nods of agreement - it wasn't, frankly, that contentious, what I was saying - but there was hostility, too. I guess I knew there would be.
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