Thought leadership

By Fiona Czerniawska

For almost 15 years, we’ve studied the downs and ups of thought leadership published by consulting firms.  But at a recent event in London I was struck by the number of lawyers (and their marketing teams) talking about this subject.

Our latest White Space quality ratings report marked the first time we'd looked (in any scientific way at least) at consistency in the quality of thought leadership published by consulting firms. Doing so threw up some interesting results.

By Edward Haigh

As I leaf through page after page of thought leadership during the peak-times of our analysis I often find my myself concocting fantasy awards in my mind: most off-putting opening paragraph; most underwhelming survey finding; most curious use of a photo of someone playing basketball against the backdrop of a sunset, in a report that has nothing to do with basketball playing at sunset.