Thought leadership

By Fiona Czerniawska

We were wrong.

The idea that what a consulting firm thinks might be a greater influence on clients than what is has actually done might seem like a preposterous one, but that's one of the more striking findings of our research over the last few months.

“If a consulting firm hasn’t written about it, we assume it doesn’t know anything about it.”

That off-the-cuff comment which we recently heard from a major buyer of consulting services is, in a nutshell, the thought leadership story of 2013.