Monday 19th Sep, 2011
Almost every consulting firm is laying claim to the space that lies somewhere between advice and execution / implementation.
Pure advice has been widely discredited by clients frustrated with the number of recommendations from consultants that are never acted on. Pure implementation would take consulting firms into outsourcing’s dangerous, low-margin territory. So most firms, like superpowers itching for battle over a rich but obscure Balkan state, say they do both. All of which is ironic when you look at the way they behave.
Monday 28th Mar, 2011
When we measure the quality of thought leadership, we look at four dimensions (tried-and-tested with clients over many years):
Monday 11th Oct, 2010
Having just completed our mid-year evaluation of the thought leadership produced by the world’s largest consulting firms, I’m struck with how unfair a process it is.
Monday 13th Sep, 2010
Sex and consulting aren’t natural bedfellows, if that’s the right term to use, but a discussion over dinner with several senior marketing people in the industry suggests that might be about to change.
Thursday 29th Jul, 2010
Here is how many consulting firms develop their thought leadership:
Wednesday 7th Jul, 2010
In the last month, the largest 25 consulting firms in the world published almost 500 new books and articles. Collectively, their websites have more than 16,000 pieces of thought leadership.
But does any of it do any good?
Saturday 3rd Jul, 2010
Here’s a little-known fact: the largest 25 consulting firms in the world collectively publish, on average, 445 new pieces of thought each month. That’s just under 18 articles per firm, although in practice the distribution is skewed. Firms such as McKinsey and Booz, both of which have regular publications to feed, tend to write much more, as does Accenture.
All of which makes me wonder whether there’s a “right” amount to publish.
Monday 2nd Nov, 2009
I’ve recently spent some time looking at the thought leadership produced by a selection of global consulting firms and, to be quite frank, I now need a bit of a lie down.
There is a huge variety in terms of what consulting firms like to badge as thought leadership, ranging from truly thought provoking essays on the global economy, through to thinly disguised case studies. This has led me to question what we really mean by thought leadership – is there a definition out there that consulting firms can agree upon?
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