Thursday 5th Feb, 2015
Annual publications are an entrenched feature of the financial services thought leadership landscape. Most consulting firms have one, if not many, annual reports targeting the sector.
Monday 22nd Dec, 2014
Our research back in July on the impact of thought leadership clearly demonstrated that one personal recommendation is much more likely to drive engagement with thought leadership than one email from a faceless firm – and much more likely to be the start of a conversation. But what does it take to make this happen? We posed this question to each of the ten firms who submitted a case study for our upcoming report on the distribution of thought leadership.
Tuesday 21st Oct, 2014
By Edward Haigh We like PwC’s 10 minute series. We like it for the way it combines brevity with substance and we like it for the implicit contract it makes with the reader: give us ten minutes of your precious time and we’ll make it worth your while.
Monday 13th Oct, 2014
When I was at university I was lucky enough to be tutored by a world famous historian, who will not have realised at the time that he was teaching me important lessons about consulting firms’ thought leadership (not that I realised either). My tutor was known for saying a particular phrase, which I now find myself employing on a regular basis.
Sunday 21st Sep, 2014
By Fiona Czerniawska and Edward Haigh Meet Joe. Joe is a senior executive in a large organisation. He’s also something of a McKinsey fan.
Thursday 28th Aug, 2014
By Fiona Czerniawska In Raiders of the Lost Ark, Indiana Jones has to pick the real Grail from a fantastical collection of goblets. While the bad guy chooses the biggest and gaudiest number and promptly dissolves into skeletal dust, the resourceful Indy rightly selects the humblest, wooden cup and lives to fight another day.
Saturday 26th Jul, 2014
By Fiona Czerniawska For almost 15 years, we’ve studied the downs and ups of thought leadership published by consulting firms. But at a recent event in London I was struck by the number of lawyers (and their marketing teams) talking about this subject.
Sunday 23rd Feb, 2014
Our latest White Space quality ratings report marked the first time we'd looked (in any scientific way at least) at consistency in the quality of thought leadership published by consulting firms. Doing so threw up some interesting results.
Thursday 20th Feb, 2014
By Edward Haigh As I leaf through page after page of thought leadership during the peak-times of our analysis I often find my myself concocting fantasy awards in my mind: most off-putting opening paragraph; most underwhelming survey finding; most curious use of a photo of someone playing basketball against the backdrop of a sunset, in a report that has nothing to do with basketball playing at sunset.
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