Submitted by Source Admin on Wed, 2015-11-11 13:56
What you need to do to make your content memorable
Submitted by Source Admin on Fri, 2015-10-16 11:57
KPMG has selected a highly topical subject and tackles the issue head on with a pragmatic ‘how to’ approach. The firm succeeds in conveying a realistic sense of urgency, challenging those who are assuming that the impact of biosimilars on the US market will be very gradual.
Submitted by Source Admin on Mon, 2015-10-12 09:20
In this report, Deloitte attacks a topic that few others are writing about - and does so to a depth that means every reader should learn something new. The structure of the report and the consistent use of frameworks ensures that the content is easy to navigate, read and absorb. The clear, engaging writing style and the use of examples leads to an enjoyable reading experience.
Submitted by Rachel Ainsworth on Sun, 2015-03-01 00:00
In the process of creating our latest White Space quality ratings we reviewed nearly 400 pieces of thought leadership in detail. Reading and interacting with so many pieces of content leads to a range of emotions: from “Oh no, not another piece talking about …”, through “Eighty pages?!?”, to “Wow, this is really interesting!” All of which gives us a pretty good sense of what’s working and what’s not. So, based on that, here are our top eight tips for creating better, more engaging thought leadership:
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