The craft of incentive prize design

In this report, Deloitte attacks a topic that few others are writing about - and does so to a depth that means every reader should learn something new. The structure of the report and the consistent use of frameworks ensures that the content is easy to navigate, read and absorb. The clear, engaging writing style and the use of examples leads to an enjoyable reading experience.

This report also scores extremely well on resilience. Association with six key funders and an extensive list of interviewees brings great credibility to the report and analysis of secondary data on prize activity adds additional insight.

The entire report is action-oriented and provides clear guidance to anyone considering this approach. It also provides a strong sense of how Deloitte could work with a client on this issue.

Good examples of:

  • Identifying topics
  • Primary research
  • Secondary research
  • External experts
  • Structure
  • Writing style
  • Prompting action
Quality score
Differentiation
  • 4.3 / 5
Appeal
  • 4.3 / 5
Resilience
  • 4.0 / 5
Prompting action
  • 4.0 / 5
Total
  • 16.6 / 5