Bain’s score is little changed since our last review. The firm scores best when writing for specific sectors, such as
telecommunications, healthcare, and retail. However, even these pieces seldom do little more than raise a number of
interesting points, in part due to a noticeable lack of primary research and a limited use of secondary sources—without
data, it’s difficult to deliver insightful analysis.

In our last review, Bain jumped up our rankings, and we pointed to the consistent use of research or at least insightful analysis of secondary sources. Unfortunately, this approach is less embedded than we assumed, and Bain’s score has dropped back. This report on Reimagining IT for an omnichannel world illustrates the issue – there is scope here for an engaging blog, but without additional research, the overriding impression is not of thought leadership but rather of opinion