Bain’s score is little changed since our last review. The firm scores best when writing for specific sectors, such as
telecommunications, healthcare, and retail. However, even these pieces seldom do little more than raise a number of
interesting points, in part due to a noticeable lack of primary research and a limited use of secondary sources—without
data, it’s difficult to deliver insightful analysis.

Score: Appeal: 
2.58
Score: Differentiation: 
2.81
Score: Prompting Action: 
2.06
Score: Resilience: 
2.04
Period: 
2015 H1
Rank: 
9
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