Grow fast or die slow

McKinsey demonstrates the value of purposefully collecting and analysing data. In this case, the firm leverages its database of key financial and operational metrics from across nearly 200 growth-stage SaaS businesses and analyses this data to demonstrate correlations across the sample--such as that between low net-revenue churn and top-quartile growth.

McKinsey & Company: Managing the market's reaction to M&A deals

Announcement effects are a good instant measure of market sentiment but a poor indicator of longer-term value creation.

McKinsey & Company: Ahead of the curve: The future of performance management

The worst-kept secret in companies has long been the fact that the yearly ritual of evaluating the performance of employees epitomises the absurdities of corporate life. 

McKinsey 2015 H2

McKinsey’s ranking usually comes as a surprise to those who aren’t regularly reading content
produced by the firm and its competitors. Yes, McKinsey does produce some very high-quality
content. But it also publishes content that does little to engage or impress the reader.
At its best, the firm offers thorough research and insightful analysis—see, for example, The

McKinsey 2013 H2

If we’re disappointed to see McKinsey this low in our ranking then others are likely to be
gobsmacked: the firm’s aura, and historical strength when it comes to thought leadership,
appears to lead to an assumption in the minds of many that it’s still the benchmark by which
consulting firms measure the quality of their intellectual capital. Bluntly, it isn’t. Or if it is then it’s

McKinsey 2014 H1

With a slightly higher score than last time, McKinsey remains in the middle of the table (which is often a surprise for
those who are new to our reports). The firm has few significant pieces of thought leadership these days, relying instead

McKinsey 2015 H1

While we usually see one or two excellent pieces from McKinsey each quarter, we struggled to find examples of knockout
content in their latest sample. Even one of the higher scoring pieces—Voices on bank transformation—is unlikely to leave
the reader motivated to drive change in their own organisation, even if they make it through all 70 pages. The firm’s shorter

McKinsey 2014 H2

McKinsey moved up our rankings on the back of some really substantial reports, such as A blueprint for addressing the global affordable housing challenge, and our seeing fewer light pieces that typically don’t score well.