Thought leadership

Almost every consulting firm is laying claim to the space that lies somewhere between advice and execution / implementation.

Pure advice has been widely discredited by clients frustrated with the number of recommendations from consultants that are never acted on. Pure implementation would take consulting firms into outsourcing’s dangerous, low-margin territory. So most firms, like superpowers itching for battle over a rich but obscure Balkan state, say they do both. All of which is ironic when you look at the way they behave.

When we measure the quality of thought leadership, we look at four dimensions (tried-and-tested with clients over many years):

Our annual evaluation of the thought leadership produced by the 25 biggest consulting firms in the world revealed that 2010 was not a vintage year.