Nearly all Chief Strategy Officers we surveyed agree that, in the next five years, disruptive innovation will upend their industries and threaten today’s incumbents. It is astonishing then, that only a small number of Chief Strategy Officers—just 20%—feel that they are highly prepared for that prospect.

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Strategy
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Thriving on disruption: How to become fearless in the face of devastating innovation
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Based on research with over 560 Chief Strategy Officers, Accenture tells organisations that they should not face disruption alone, make themselves dispensable, and embrace operational flexibility.