By Fiona Czerniawska
Consulting services are linear, right?
We’re all familiar with the upstream/downstream model that has strategy consulting on the left (or at the top, if you’re a strategy consultant), technology consulting on the right, and everything else in between. This standard model is as convenient as it’s simple: everyone knows where they stand, and it’s easy to imagine all the players neatly lined up along a single piece of string.