Marketing

By Fiona Czerniawska

It’s the habits we can’t see which are the hardest to change.

By Fiona Czerniawska

The day they turned on the Christmas tree lights at Rockefeller Center, I found myself trapped in a cab on W 49^th Street wondering why on earth the driver had chosen that particular route.  Although a couple of hours ahead of the actual lighting, streets were cordoned off and fizzing with excited families; the traffic had slowed to a jerky crawl.  Police were everywhere, giving me – an out-of-towner – a rare opportunity to observe New York’s Finest at close quarters.

The GCC consulting market grew by 20% between 2011 and 2012 and is now worth about $1.9bn*.  That makes it larger than the consulting markets of both Spain ($1.5bn) and Italy ($1.4bn).  In fact, on its current trajectory, it will be bigger than the (far healthier) Nordic consulting market by the end of 2015.

But could it be even bigger?