Marketing

Regular readers of this blog will know that from time to time we like to entertain ourselves by finding parallels with the consulting industry in far-flung, unexpected places. Last week’s musings on which consulting firm resembles which make of car generated considerable interest (and there’s still time to fill in our two-minute survey telling us what you think). This week it’s Harry Potter.

Here at Source we like to entertain ourselves with finding parallels between consulting and other industries. I’ve talked before about the similarities with phrama (R&D a challenge) and the film industry (specialisation a must), but until I spoke to Torsten Oltmanns at Roland Berger, it hadn’t occurred to me that we were like the car industry.

Isolation: that’s the problem highlighted in our report on marketing in consulting firms, launched last week.