Client-consultant relationship

By Fiona Czerniawska

It’s not just a question of glamour (‘consultant’ sounds so much more upmarket, as any hair or sales consultant will tell you), but hard cash: consultants can charge more than contractors.

This is Laurie Young, a widely-acclaimed expert and the author of many books on marketing: “As a young teenager I’d visit my older cousins who had one fault: all of them were ‘petrol heads’ ...  Now that’s part of the male psyche that missed me and I had to stand around while they, beer in hand, would talk endlessly about speed and new models in mind numbing detail. But it taught me to communicate.

It’s official then: the 2012 Olympics in London were the best ever. Or at least so say the people of Great Britain who, it turns out, get to decide. Barring the people of Brazil reviewing their games in four years’ time and coming to the conclusion that London – for all it lacked in beaches, Christo Redentor statues and impromptu carnivals – was indeed the best, it seems a safe bet that the accolade will pass to Rio.