Brand

Consultants looking for fashion tips are in the wrong place here. Just keep it simple: well-cut suit, crisp white shirt, smart shoes. Ditch the novelty tie. You’ll be fine. Consultants interested in branding, on the other hand, should stick around. And judging by the conversations we’ve been having with people in consulting firms recently, many of you will.

By Fiona Czerniawska

You can get really bogged down in how to segment the consulting industry, so I’ve developed a simple, Disney-style model to explain the current dynamics of the market.

By Fiona Czerniawska

When I wrote an article on this blog about changing business models a couple of weeks ago, I had no idea I was mining such a deep vein of interest. Sadly, most of the comments can’t be published in an open forum – not surprisingly, perhaps, given the strategic nature of the question – but it’s been a salutary reminder of just how  important an issue this has become for consulting firms.

Most of the behind-the-scenes debate has focused on the question of how much needs to change: is this a cosmetic problem, or something more deep-rooted?