Our Market Trends report programme has been created to provide you with the information you need to better plan your investment in a given market. Underpinned by data from our Global Data Model—the most sophisticated and largest model of the professional services industry created—our reports give you an independent and objective understanding of the market; including growth opportunities, market size, and key trends and themes. The world’s leading professional services firms use these reports to either challenge or reinforce their view on a market, helping them to make the right decisions when it comes to their investments and strategic imperatives.
Based on extensive client surveys, our client perception studies reveal what senior end-users think about the world’s leading professional services firms around the world. The reports contain detailed analysis of the client journey, examining how clients see firms different as they move from awareness, to shortlisting, to then becoming direct clients and heavy users of a firm.
Created to provide you with a snapshot of client views within a given market, and to help you understand how your brand is perceived, the report also includes rankings of the leading firms, along with individual profiles of the firms featured, highlighting their strengths and weaknesses. In addition, reports come with access to our online portal, and a customised presentation to you and your colleagues.
Our Global Brand Perception Summaries pull together the data from our annual client survey to give an in-depth and unique view of the world's largest consulting firms. They reveal how each firm measures up in the minds of clients against the leading firm for quality and value, who they're competing with for mindshare, their strength for a range of key attributes, and the demographics of their clients.
We no longer publish this as an off the shelf report, but if you'd like to see something similar for your firm then please do contact us
An ongoing programme of studies looking at the biggest challenges and opportunities facing the professional services industry. This programme is available via the Emerging Trends Platform
, which will be updated throughout the year with relevant content, including subscriber-only interviews, data snippets, and video content. We also produce a free podcast, The Future of the Firm
, examining how firms should respond to changing client demand and behavior.
A series of reports that analyse the quality and effectiveness of thought leadership. These are published throughout the year and come as part of a subscription to White Space. White Space is a powerful research tool that allows subscribers to keep up to date with the latest content being produced and maximise their return on investment.