Perceptions of Tax Firms in 2022Client Perceptions Programme 2022
Based on our extensive and industry-leading client survey, this report reveals what senior end-users in the US think about the leading tax firms. The report contains a detailed analysis of the client journey and examines how clients see firms differently as they move from awareness, to shortlisting a firm, to then becoming direct clients and heavy users of a firm. The report also includes rankings of the leading firms, in order to help you better understand your firm’s positioning in the market, and the overall competitive landscape in which you are operating.
Created to provide you with a snapshot of client views, and to better understand how well-positioned your firm is to support clients’ needs, this report also comes with individual firm profiles to allow you to better understand your competition; access to our new online portal, to allow you to manipulate the data to suit your firm’s needs; a bespoke presentation to identify areas of opportunity or challenge for your firm, and understand where you should be focusing your strategic efforts and investments; and a firm-wide license so that you can share the findings of the report with everyone in your organisation.
You can also purchase a marketing license alongside this report, which will allow you to talk about your ranking publicly.