Published Aug 2021

Perceptions of Tax Firms in 2021

Client Perceptions Programme 2021
To find out more or to buy this report, please contact your account manager, Alice Noyelle
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Report contents

Our values and integrity
Introducing the Brand Barometer
Contents
How to use this Client Perception Study
Methodology
Discover more online
What clients are telling us
Clients are craving expertise
Larger clients aren’t so happy
Clients are buying tax advisors for different reasons
Detailed rankings
Current brand score
Mindshare
Credibility
Authority
Competitive resilience
Future readiness score
Firm-by-firm analysis
How to use this section
Baker Tilly
BDO
CliftonLarsonAllen (CLA)
Crowe
Deloitte
EY
Grant Thornton
KPMG
Mazars
Moore
Moss Adams
PwC
RSM
Methodology in full
Who did we talk to?
What did we ask them?
Which firms are included in this report?
How do we rank firms in this report?
About the author
Martin White
The Consulting Brand Barometer
Our custom work
Programme schedule for 2021