Based on our extensive client survey, this report reveals what senior end-users think about the world’s leading consulting firms in China. The report contains a detailed analysis of the client journey, and examines how clients see firms differently as they move from awareness, to shortlisting, to then becoming direct clients and heavy users of a firm.
Created to provide you with a snapshot of client views within the consulting market in China, and to help you understand how your brand is perceived, the report also includes rankings of the leading firms for aided awareness, competitive resilience, quality of work, and value added, along with individual profiles of the firms featured, highlighting their strengths and weaknesses.
In addition, the report comes with access to our online portal, allowing you to manipulate our data to fit your needs. We’ll also present our findings back to you and your colleagues, to identify areas of opportunity or concern for your firm, putting you at the heart of the data.
Report contents
| Our values and integrity | |
| Contents | |
| How to use this Client Perception Study | |
| Methodology | |
| Discover more online | |
| What clients are telling us | |
| Clients in China are very positive about the quality of consultants work | |
| China doesnt stand out for the value firms add | |
| Despite the economic differences, clients in China want the same things as clients elsewhere | |
| Detailed rankings | |
| Aided awareness: Who are clients in China talking about? | |
| Competitive resilience | |
| Quality of work overall in China | |
| Perceptions of the value added by firms in China | |
| Quality rankings by service | |
| Firm-by-firm analysis | |
| How to use this section | |
| Accenture | |
| AlixPartners | |
| Bain & Company | |
| Boston Consulting Group | |
| Capgemini Invent | |
| Deloitte | |
| EY | |
| IBM Services | |
| Kearney | |
| KPMG | |
| McKinsey & Company | |
| Oliver Wyman | |
| PwC (including Strategy&) | |
| Roland Berger | |
| Methodology in full | |
| Who did we talk to? | |
| What did we ask them? | |
| Which firms are included in this report? | |
| How do we rank firms in this report? | |
| About the author | |
| Martin White | |
| Programme schedule for 2021 | |
| The Consulting Brand Barometer | |
| Our custom work |
