Perceptions of Consulting in the Nordics in 2021
Client Perceptions Programme 2021
Based on our extensive client survey, this report reveals what senior end-users think about the world’s leading consulting firms in the Nordics. The report contains a detailed analysis of the client journey, and examines how clients see firms differently as they move from awareness, to shortlisting, to then becoming direct clients and heavy users of a firm.
Created to provide you with a snapshot of client views within the Nordics consulting market, and to help you understand how your brand is perceived, the report also includes rankings of the leading firms for aided awareness, competitive resilience, quality of work, and value added, along with individual profiles of the firms featured, highlighting their strengths and weaknesses.
In addition, the report comes with access to our online portal, allowing you to manipulate our data to fit your needs. We’ll also present our findings back to you and your colleagues, to identify areas of opportunity or concern for your firm, putting you at the heart of the data, and contrasting client perceptions today with our year-on-year data back to 2016.
Report contents
| Our values and integrity | |
| Contents | |
| How to use this Client Perception Study | |
| Methodology | |
| Discover more online | |
| What clients are telling us | |
| When the going gets tough... | |
| Quality on the rise | |
| Value gains | |
| Is positive sentiment being facilitated by good account management? | |
| Detailed rankings | |
| Aided awareness: Who are clients in the Nordics talking about? | |
| Competitive resilience | |
| Quality of work overall in the Nordics | |
| Perceptions of the value added by firms in the Nordics | |
| Quality rankings by service | |
| Firm-by-firm analysis | |
| How to use this section | |
| Accenture | |
| AlixPartners | |
| Bain & Company | |
| Boston Consulting Group | |
| Capgemini Invent | |
| Deloitte | |
| EY | |
| IBM Services | |
| Kearney | |
| KPMG | |
| McKinsey & Company | |
| Oliver Wyman | |
| PA Consulting | |
| PwC (including Strategy&) | |
| Roland Berger | |
| Methodology in full | |
| Who did we talk to? | |
| What did we ask them? | |
| Which firms are included in this report? | |
| How do we rank firms in this report? | |
| About the author | |
| Edward Haigh | |
| The Consulting Brand Barometer | |
| Our custom work | |
| Programme schedule for 2021 |
