Based on our extensive client survey, this report reveals what senior end-users think about the world’s leading consulting firms in Germany. The report contains a detailed analysis of the client journey, and examines how clients see firms differently as they move from awareness, to shortlisting, to then becoming direct clients and heavy users of a firm.
Created to provide you with a snapshot of client views within the consulting market in Germany, and to help you understand how your brand is perceived, the report also includes rankings of the leading firms for aided awareness, competitive resilience, quality of work, and value added, along with individual profiles of the firms featured, highlighting their strengths and weaknesses.
In addition, the report comes with access to our online portal, allowing you to manipulate our data to fit your needs. We’ll also present our findings back to you and your colleagues, to identify areas of opportunity or concern for your firm, putting you at the heart of the data, and contrasting client perceptions today with our year-on-year data back to 2016.
Report contents
| Our values and integrity | |
| Contents | |
| How to use this Client Perception Study | |
| Methodology | |
| Discover more online | |
| What clients are telling us | |
| What youre doing is great, its how youre doing it that bothers us | |
| Thought leadership matters to everybody, but is only working for some | |
| Views about value have improved, but the gap between the views of prospects and direct clients has widened | |
| Detailed rankings | |
| Aided awareness: Who are clients in Germany talking about? | |
| Competitive resilience | |
| Quality of work overall in Germany | |
| Perceptions of the value added by firms in Germany | |
| Quality rankings by service | |
| Firm-by-firm analysis | |
| How to use this section | |
| Accenture | |
| AlixPartners | |
| Bain & Company | |
| Boston Consulting Group | |
| Capgemini Invent | |
| Deloitte | |
| EY | |
| IBM Services | |
| Kearney | |
| KPMG | |
| McKinsey & Company | |
| Oliver Wyman | |
| PwC (including Strategy&) | |
| Roland Berger | |
| Methodology in full | |
| Who did we talk to? | |
| What did we ask them? | |
| Which firms are included in this report? | |
| How do we rank firms in this report? | |
| About the author | |
| Edward Haigh | |
| The Consulting Brand Barometer | |
| Our custom work | |
| Programme schedule for 2021 |
