Perceptions of Consulting in the Nordics in 2020
Client Perceptions Programme 2020
Based on our extensive client survey, this report reveals what senior end-users think about the world’s leading consulting firms in the Nordics. The report contains a detailed analysis of the client journey, and examines how clients see firms differently as they move from prospects, to the RFP stage, to direct clients.
Created to provide you with a snapshot of client views within the Nordics and to understand how your brand is perceived, the report also includes rankings of the leading firms for mindshare, quality of work, and value-add, along with profiles of these individual firms, highlighting their strengths and weaknesses.
In addition, the report comes with access to data through our online portal, allowing you to manipulate our data to fit your needs. We’ll also present our findings back to you, contextualising them to you and your firm and contrasting with our year-on-year data back to 2016.
Report contents
| Our values and integrity | |
| Contents | |
| How to use this Client Perception Study | |
| Methodology | |
| Discover more online | |
| What clients are telling us | |
| Clients in the Nordics: The toughest in the world | |
| Consultants need to work on their value propositions | |
| Marketing missing the mark | |
| Detailed rankings | |
| Mindshare: Who are clients in the Nordics talking about? | |
| Quality of work overall in the Nordics | |
| Perceptions of the value added by firms in the Nordics | |
| Quality rankings by service | |
| Firm-by-firm analysis | |
| How to use this section | |
| Accenture | |
| AlixPartners | |
| Bain & Company | |
| Boston Consulting Group | |
| Capgemini Invent | |
| Deloitte | |
| EY | |
| IBM Services | |
| Kearney | |
| KPMG | |
| McKinsey & Company | |
| Oliver Wyman | |
| PA Consulting | |
| PwC (including Strategy&) | |
| Roland Berger | |
| Methodology in full | |
| Who did we talk to? | |
| What did we ask them? | |
| Which firms are included in this report? | |
| How do we rank firms in this report? | |
| Definitions of sectors | |
| Sectors | |
| About the author | |
| Martin White | |
| Our custom work | |
| Programme schedule for 2020 |
