COVID-19 is disrupting the consulting industry to an extent that's changing rapidly, and as a result this report contains information on the potential impact of COVID-19, but there will be no forecast data in the report. Instead, with the purchase of this report, we’re giving you access to a responsive and reactive dataset through our data model portal that we will be updating weekly, in order to provide you with the most up-to-date information on the impact of COVID-19 through the course of 2020. This is in addition to our free, regular updates which can be found on our COVID-19 site.
Reading the forecast data in conjunction with the report will give you the fullest picture not only of the current short-term situation, but the underlying trends and developments in the market.
This is the eight edition of our market attractiveness index, and we’ve made no changes to our methodology this year. It remains important to note that much of what we’re doing here is as much art as it is science: We’re combining hard data, where it exists, with our view of a market based on our conversations and surveys with both consulting leaders and their clients. Our index isn’t perfect, but then nothing about predicting the future ever is. We think that it’s a pretty good guide and that it holds up very well against the question we ask once we’ve completed it every year: Knowing what we know, does it accurately reflect where we’d put our own money?