Planning for Growth in 2020Market Trends Programme 2019
This is the seventh edition of our market attractiveness index, and we’ve made no changes to our methodology this year. It remains important to note that much of what we’re doing here is art as much as science: We’re combining hard data, where it exists, with our view of a market based on our conversations and surveys with both consulting leaders and their clients. Our index isn’t perfect, but then nothing about predicting the future ever is. We think it’s a pretty good guide and holds up very well against the question we ask once we’ve completed it every year: Knowing what we know, does it accurately reflect where we’d put our own money?