Analysis of recent thought leadership: Data & AnalyticsWhite Space Programme 2018
Data & analytics is a high priority for clients: In our recent survey of senior executives, 83% told us that they are planning, or are already involved in, analytics initiatives. Reflecting client priorities, data & analytics is a popular topic for thought leadership: Content related to this topic accounted for around 4% of all content throughout 2016, 2017, and early 2018.
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