Joining the dots

Starting with the cover page, Korn Ferry Hay Group makes a compelling case for why this piece of thought leadership is well worth the reader’s time. It’s a strong argument that continues on to pages 2 and 3 where we are introduced to external experts who were heavily involved in the report; highlights of related research; an iteration of what the reader can expect in return for her time; and a call for readers to make the link between employee engagement and customer experience.

And the report definitely delivers on its promise. Making the most of an engaging writing style, an attractive presentation, and well-told real-world stories, Korn Ferry Hay Group explains what it really takes to create a customer-focused engagement programme. Looking beyond the main report, the firm’s use of linked case studies and other related content is among the best we’ve seen.