The financial services sector remained the largest consulting market in the UK and was one of the fastest growing. The recent trend toward digitisation continued with consultants seeing projects grow in both size and complexity.

In 2017, clients looked beyond the cost cutting and operational efficiency benefits of digital and embraced a more holistic approach to digital transformation. As a result, consultants saw more opportunities across service lines as clients considered how digitisation impacted on every aspect of their business models and looked for support in developing their digital strategies accordingly.